The Business Strategy of Esprit Case Study Example | Topics and Well Written Essays - 1750 words

The Business Strategy of Esprit - Case Study Example The Board has ten Directors, including the Chairman of the Board, five of them being executive and the other five being non-executive Directors, of the latter three are independent. Of the five executive directors one is Chairman and in charge of the overall corporate direction and strategy of the Group; another is Deputy Chairman and Chief Executive Officer of the Group and looks after a variety of areas, including production, organization, marketing, strategy and brand positioning; third is the Deputy Chairman, Group Chief Financial Officer and Company Secretary and is primarily responsible for managing the Group's financial and legal functions, including strategic planning and corporate finance, investor relations, accounting and tax, treasury management as well as company secretarial affairs; fourth is the joint Chief Operating Officer of the Esprit brand and the global head of wholesale operations of the Group and fifth is the joint Chief Operating Officer of the Esprit brand an d the global head of retail operations of the Group. Thus, Esprit has a functionally divided organizational design at the top management rungs. Its senior management comprises of a Head of Global Licensing, an International Product Director Women of the Group, a Group Financial Controller, a Global Chief Organization Officer, and a Global Image Director. The operational bias in the design of senior management is apparent. The Group employs both full-time and part-time employees and has approximately 8,000 positions worldwide after converting the part-time positions into full-time positions based on working hours (Esprit AR, 2004-05).   Organization's environment Three groups of people from the environment of Esprit. Esprit ensures complete fulfillment of its Social Responsibilities in order to make a perfect gel with its environment. As a global company, Esprit believes in developing and maintaining sustainable relationships with all stakeholders. It exhibits this commitment by ac ting imaginatively and consistently in the communities where its employees, business partners, and customers live and work (Esprit AR, 2004-05). Responsibilities to Employees Esprit recognizes the importance of human capital. It has the belief that its continued success depends on the commitment, enthusiasm, and energy of its global staff. A positive and respectable working environment which enhances collaboration and cooperation between employees is sought to be developed at Esprit. Towards this end, all internal communications channels are left free and open for ideas and feedback from staff. As an instance of this policy stance LIVE ESPRIT campaign was implemented in the year 2004-05 with the aim of promoting team spirit and creating a global culture for all employees located around the world. Group's quarterly newsletters and the global intranet help improve company-wide communications and connect employees around the world to the Esprit family. Culture is to be an attractive co mpany for talented and motivated.