Managing innovation and technology case study Essay

Managing innovation and technology case study - Essay Example The phone was called IBM Simon and it is regarded as the first Smartphone (Sager, 2012). The concept of Smartphones however dates back to 1970s. IBM Simon was the first commercial cell phone to have a touch screen interface. Since the launch of IBM Simon, the market for Smartphones has grown tremendously. After the launch of I Phone in 2007, the market for Smartphones changed significantly. Companies started to come up with innovative designs and features for customers. I Phone actually showed cell phone manufactures the potential market of Smartphones. Since then the market has grown at a greater pace and many big companies have entered the market of Smartphones like Google and HTC (Market Research, 2012). Smartphones are different from regular cell phones because of their superior features and enhanced connectivity. They are based on mobile operating systems that provide users with greater speed, innovative features, and enhanced internet connectivity. Smartphones usually have touch screen interface which adds to the features and design of the phone. All these unique characteristics of Smartphones make them popular among the general public. There are many advantages of Smartphones like portability, better internet connectivity, increased memory space, and user friendly operating systems. Smartphones combine, to some degree, features of a regular phone and a computer. They allow users to send and receive emails, and also to browse the internet (Jones, 2012). These phones also have mobile based operating system that allows better integration with applications of different manufacturers. The main advantage of a Smartphone is its portability as one can carry it almost anywhere and can enjoy its features even on the move. Smartphones also have some disadvantages. Smartphones have made us increasingly dependent on technology. There seems to now work life balance in our lives as we are always ‘connected’ to the world. Smartphones also